Safe sleep efforts get boost from Kids Hope Alliance

A new social marketing effort is underway thanks to support from the Kids Hope Alliance (KHA), a funding agent for the city of Jacksonville. Over the past five years (2018-2022), nearly 16 percent of infant deaths in Duval County were caused by sudden unexpected infant deaths (SUIDs), most of which were sleep-related. Research shows that suffocation and strangulation, often associated with bedsharing, are the contributing factors. NEFHSC recently led safe sleep training with nearly 200 people representing Head Start and educational centers across Jacksonville. We’ll be further expanding our safe sleep training offerings while bolstering our community outreach and advertising efforts to help spread awareness about the ABCs (alone, back, crib) of safe sleep.