New breastfeeding campaign targets African-American mothers

It’s Only Natural, Mother’s Love, Mother’s Milk is a new promotional campaign that educates African-American mothers about the importance of breastfeeding for both their health and the health of their baby.

The national promotion was launched by the U.S. Department of Health and Human Services and Office of Women’s Health is in response to the low breastfeeding initiation rates of African-American mothers.

To show their support, the Florida Breastfeeding Coalition (FBC) has created a webpage linking to the campaign and a guide to breastfeeding for African-American mothers.

Download the guide here.