Driving Enrollment In Local Programs Focus of “Hey, Mama”

The Northeast Florida Healthy Start Coalition (NEHFSC) is relaunching it’s “Hey, Mama” social marketing campaign, an effort funded by the Kids Hope Alliance that seeks to encourage pregnant women and new mothers, as well as their spouses/partners and parents, to enroll in community programs and services designed to give their babies the healthiest start possible in life. Last year’s campaign doubled the number of people seeking more information about the NEFHSC.