39 Weeks Campaign coming to a theater near you

In conjunction with the release of the highly anticipated movie, “What To Expect When You’re Expecting,” the Florida Association of Healthy Start Coalitions (FAHSC) will be placing movie ads in select theaters statewide to promote the Association’s 39 Weeks public education campaign highlighting the importance of the last weeks of pregnancy and discouraging elective deliveries prior to the 39 week threshold. These on-screen ads can be seen prior to the the movie’s start with the preview and will be placed in the seven priority counties, Broward, Hillsborough, Lee, Miami-Dade, Palm Beach, Sarasota and Santa Rosa, and in Orange County.

Three of Northeast Florida’s theaters will also feature the advertisements – Hollywood River City Theater on City Center Boulevard, Tinseltown USA on Southside Boulevard and Orange Park 24 with IMAX on Wells Road. The 15-second spot runs for 5 weeks, beginning May 18  with the movie’s premiere.

What To Expect When You’re Expecting, inspired by the popular book by Heidi Murkoff, stars Cameron Diaz, Jennifer Lopez, Dennis Quaid, Chris Rock, Anna Kendrick and Chance Crawford, among others. Watch the trailer:

The 39 Weeks Florida campaign, funded by the March of Dimes Florida Chapter, is part of the March of Dimes’ national Healthy Babies are Worth the Wait initiative aimed at reducing non-medically necessary elective deliveries prior to 39 weeks gestation. For more information on the 39 Weeks campaign, visit the campaign website and follow 39 Weeks on Facebook, Twitter and Pinterest.